Research from the National Association of Realtors shows that a typical homebuyer spends an average of $34,000 during their first year on home improvements. From renovations to cleaning, kitchens, roofs, flooring, pools, landscaping, and more, the list of things they need to accomplish is endless. Real estate folders are an economical way to target and promote your products and services to homebuyers and sellers at a time when they need your services the most.
We work with thousands of realtors and brokers all across North America and have distributed millions of presentation folders, as well as placed over 100,000 ads for local businesses. Our custom-printed materials are distributed by the realtors, reaching as many as 3,000 people in each round of publishing. The realtors also use our pieces to recommend local businesses when their clients need assistance.
The real estate folders created by Corporate Communications are tailored for each community, designed by our own in-house team of experienced graphic artists, and are printed using high-quality ink on solid stock. Because of this, homeowners see them as a valuable source of information and hold onto them for an extended period of time.
How It Works
We work with you or your marketing team to determine what type of ad placement is best for your business’ needs and whether an all-color ad is appropriate. Our design team will also make sure that your ad is high-quality and that it represents your brand well. On the final piece, your services will be indexed by name and category, so your ad easy to find, and you’ll be able to proof your ad before the real estate folders go to print.
Who Should Advertise
Businesses in the service industry have very high rates of success with placing ads on real estate folders. This is, in part because of all the home improvement needs, and also because homebuyers tend to seek out local services, rather than travel to businesses by their old homes.
- Title Companies
- Automotive Services
benefits of community
Your efforts are focused on your target audience; people who are within your service area.
You’re reaching people when they’re primed to spend on services: during the home buying/ selling process.
Your ad serves as a personal referral from the agent and will boost your reputation as well increase sales.
Because of the highly-targeted niche you’re reaching, your ads will have a high value and a low cost.