4 Savvy Ways to Market with Real Estate Presentation Folders
Monday 30th of January 2017
If you’re an agent or broker, you’re probably very familiar with real estate presentation folders. These little gems are most often used to deliver important documents to clients when they’re buying or selling a home, but they can do so much more than that. Presentation folders can actually be used to drive more business to you, as part of your marketing efforts. Here’s a quick look at four ways you should be using them.
1. Always Start with Premium Branded Presentation Folders
In an effort to be thrifty, some offices use plan stock folders and slip a business card in them. This doesn’t have the same impact on consumers as a custom-printed and branded one does. If you don’t already have a stash of high-quality presentation folders, let us know. We can get you set up with as many as 3,000 free.
2. Have them Handy at Open Houses
Most people who stop into open houses are not already working with an agent. This is a great time to provide them with information about how you can improve the home-buying process for them and reduce the amount of time they spend searching.
3. Welcome Businesses and People to the Neighborhood
A key element of neighborhood farming is to know the pulse of the area you’re serving. This means you should have a good idea of who’s moving in, both on an individual and business level. Take the time to deliver a “welcome to the neighborhood” gift. If marketing to someone who just moved sounds counter-intuitive, consider this: the average person moves about every five years. If you take them something worthwhile and your presentation folders are durable, they will still have them when they’re ready to move again. If they’re happy and want to stay put, they’ll probably have friends or family headed to the neighborhood soon. Get your foot in the door.
4. Use them as Part of a Reciprocal Referral Strategy
Real estate agents and brokers know how to network like nobody’s business. You probably have lots of arrangements with local entrepreneurs in which you both send customers to each other. Unfortunately, when a verbal referral is given, it’s easy to forget important details. Because of this, you may only be seeing a fraction of the people who are actually given your name. Give your regular referrers a handful of folders with information about your office and grab a few business cards of theirs to hand to in return.
Get Free Real Estate Presentation Folders
At Corporate Communications, we specialize in creating high-quality custom presentation folders. We work on an advertiser-supported model, so brokers and agents can get as many as 3,000 pieces at absolutely no cost. At the same time, local businesses will benefit from being listed on your folders and having their ads distributed, so it’s a big win for marketing all around. To request your free real estate presentation folders, call us at 877-613-2232 today.